First Lviv Tourism Conference “Win with the Lion!”

I will be the speaker at the First Lviv Tourism Conference “Win with the Lion!”

The agenda looks interesting.

October 29, 2009

16:00 Pototsky Palace (Kopernika Str., 15)
Solemn opening of the First Lviv Tourism Conference “Win with the Lion!”

Welcoming word:
• Lviv City Mayor – Andriy Sadovyy
• Head of Lviv Regional State Administration – Mykola Kmit
• Head of the State Tourism Service – Anatoliy Pakhlia
• Head of the Tourism and Resorts Council - Yevhen Samartsev


17.00

Dieter Hardt-Stremayr, President of European Cities Marketing Association, Managing Director, Graz Tourism Office, Graz, Austria
• “How can you make use of an international network like European Cities Marketing”

Igor Goncharenko, Project Manager, “Effective Management” Foundation
• Lviv Tourism strategy and its role in the increasing of economic competitiveness
• Representative of Monitor Group consulting company
• “Role of Tourism in Lviv Economic Development”


October 30, 2009Parallel Sessions:
10.00 – 13.00 Hotel “Suputnyk”, Knyahynya Olha Str., 116
Participants' Registration
Round Table “Lviv Hotels as a component of the tourist infrastructure of the city”
9:00 — 18:00 Pototsky Palace (Kopernika Str., 15)

9:00
Registration of the participants of the First Lviv Tourism Conference “Win with the Lion!”

9.30
Dieter Hardt-Stremayr, President of European Cities Marketing Association, Managing Director, Graz Tourism Office, Graz, Austria:

• “How does it feel to be a second city (since Vienna is # 1 followed by Salzburg and Innsbruck as far as tourism is concerned); including a short case study what tourism in Graz is all about”
• “How can cities cooperate (for instance within a country; example: Creative Austria)”
Brigitte Weiss, Vienna Tourist Board and its tourist information center, Vienna, Austria
• “Vienna Tourist Board as a Tool for Tourism Development in Vienna”
• “Vienna Brand”
• “Activity of the Tourist Information Center in Vienna”


Ossian Stiernstrand, R&D Director, Göteborg & Co, Göteborg, Sweden
• “Competitors with similar challenges: Medium-sized cities in a world of superlatives”

Dr. John Heeley, Founder and Director of Best Destination Marketing, Great Britain
• “City Branding in Western Europe. Best Examples of Branding”


Wolfgang J. Kraus, Strategy director, Vienna Tourist Board, Austria (until 2008)
“Win with the lion. The destination marketing jobs”


13.00-14.15 – lunch break

14:30
John Heeley, professor at the University of Nottingham, founder of the Best Destination Marketing company, Great Britain
• “Measuring the Impact of City Tourism and City Marketing”


Adam Mikolajczyk, Executive Editor & CEO, Brief for Poland, Warsaw, Poland
• “Tourism positioning and innovations in promotion of regions and cities – Polish experience”

Ostap Protsyk, Head of the Information Policy and Foreign Relations Office at Lviv City Council
• “Lviv City Brand”


Andriy Sydor, Head of the Office for Culture and Tourism at Lviv City Council
• “Lviv as a City of Festivals”

Zenoviy Mazuryk, Head of the Association of Museums and Galleries, Vice-President of the National ICOM Committee, lecturer at the Arts Management Department of Lviv National Academy of Arts
• “Museums as a Component of the City Tourist Product”


Oleh Zasadnyy, Head of the Department "Euro-2012"at Lviv City Council
• “Euro-2012 in Lviv”

18:00

Official closing ceremony of the First Lviv Tourism Conference “Win with the Lion!”